KFC MASTER CHICK from KFC fried chicken. The outbreak of Covid-19 brings global health and economic crisis to people. It leads to changes in consumer behavior, including limitations in eating out.
Although KFC is easy to order, convenient and fast, repeating the same menus for many times can cause boredom. And KFC didn’t expect this to happen to everyone.
Introducing KFC Master Chick Home cooked meal from KFC fried chicken. Here is the first time that a fast food restaurant will turn original KFC fried chicken into special ingredients by launching the “Master Chick” campaign.
A campaign that will create amazing dishes while simplifying the way you cook at home. This campaign happened since KFC home cooked meals started to exist all over social media. And it seems to be something simple and easy for everyone to cook with KFC fried chicken. +80,000 KFC Cookbook Downloads
This became mainstream since lots of people used KFC fried chicken as an ingredient for their homemade recipes and shared it on their social media. +600,000 ENGAGEMENT EARNED
Many news agencies were interested and started to spread this new. Over 15M consumers were aware of this campaign and helped KFC’s sales growth, hitting a record high.
Since the Covid-19 pandemic means people need to stay home, so we help by shaking them out of boredom while letting them enjoy their homemade recipes from KFC fried chicken. Online sales grew by 15% HOME COOKED MEALS FROM KFC FRIED CHICKEN.
