Kanokporn Kulsri pound to present :
Korean celebrities’ obsession for Thai people comes with the word “Fandom” which is the kingdom of fanclub. They also have their own official name in order to attract korean lovers. While KFC launches Korean-flavored fried chicken, we also create our own fanclub. Introducing, KFCDOM.
We create “KFCDOM” kingdom by gathering several celebrities to the club. After that, we launched our club through facebook page and twitter so that celebrities and korean lovers can share their korean experiences with each other. This campaign attracts many fanclub and becomes a hot trend in the social world.
Suddenly, #KFCDOM hashtag has become the number one trend. However, we didn’t stop there. The conversation between fanclub and celebrities still continues… which makes the Korean trend through KFCDOM continues to rise.
Even though the campaign has already stopped, fanclub still mentioning about us in KFCDOM nowadays. Even now, people still request us to bring back Korean-flavored fried chicken. As a result, we can say that KFC has turned Korean lovers to fall in love with American fried chicken.
