Kanokporn Kulsri pound to present :
CREATING A RIPPLE EFFECT ACROSS THE SOCIAL WORLD “We feel very sorry for having no burgers at this time. But if you cannot wait any longer, we would ask our dear friends, McDonald’s, Burger King, and other burger brands to take good care of you and your meals.” – We Leave No One Hungry –
Brief : KFC Burgers run out of stock and won’t be available in the 3 provinces in July.
Challenge : How can we proactively manage this crisis while creating brand buzz that supports our customers and competitors. Making our burger shortage even more meaningful at a time like this.
Idea : The post makes a big splash. “Power of 1 Single Post Only 1 Day” Though our burgers run out of stock, we leave no one hungry. We told our customers the truth, noticed them through the message posted on social media, “Sorry, we run out of stock,” and shared our spaces with competitors and other local brands which are suffering during the COVID-19 situation for the only purpose “None of our customers would be hungry” as #WeLeaveNoOneHungry “
We feel very sorry for having no burgers at this time. But if you cannot wait any longer, we would ask our dear friends, McDonald’s, Burger King and other burger brands to take good care of you and your meals.” The one single post creates a ripple effect across the social world. Lots of big and small burger brands were willing to lend us a hand and take care of our customers.
The media also criticize that this was one of KFC’s marketing strategies. Some said, “KFC aimed to share the sales with competitors.” Some said, “The campaign looks similar to other foreign campaigns.” No matter what people were saying about us, we decided to tell the truth to our customers and share our spaces with competitors who were ready to take care of them. And that brings us tons of love from KFC fans.
